Berry Fresh mobile cafe

I was tasked with creating complete branding and assets for a food truck. Berry Fresh is a mobile cafe serving berry focused drinks and appetizers at your local farmer’s markets, festivals, and special events. Their drinks and appetizers are fruit focused and sweetened. I started with sketching ideas for the logo. Then decided on and created the colors, typography, and imagery.

Using all the elements I created, I put together multiple print assets. This included a loyalty card, music festival poster, menu, magazine ad, and postcard advertisement mailer.

Then, I created the cafe uniform and packaging to help make the whole experience feel cohesive.

Next, I created animated ads for their social media account.

Finally, I created an app prototype so customers can look up truck locations, see menu details, and order online. I started with a rough wireframe. Then, converted it to a prototype that went through multiple iterations of testing and updating.